We have chosen the American HoneyBadger as the spirit and logo of our brand.  

   HoneyBadgers are small in stature and appear "cute and cuddley" from afar, but if you mess with a HoneyBadger or their young they can quickly become the fiercest adversary you've ever faced.  As the saying goes, "HoneyBadgers dont give a $#%t!"

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   With American HoneyBadger, we have recreated that spirit in our logo.  Our logo gives the illusion of cute and nonintrusive so it can be worn in any situation.  Hidden in the logo are elements of tenacity and ferocity.  These are the traits we desire in anyone who represents the American HoneyBadger clothing line.

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   American HoneyBadger represents the polar opposite of the #MeToo movement.  While virtually every woman has experienced some form of harassment in their lives, this company wants to lead the way in saying #NotMe and #NotAnymore.

   We want our logo on the chest of every woman that has made the decision to refuse to be a victim. We want it on women who see begging for equality as aiming low and something that we as a group have surpassed.  We want it on leaders of our communities and on protectors of all Americans, most importantly protectors of our very own loved ones. We want it on women who other women are inspired by.  We want it on the women our daughters look up too.  We want it on women like YOU!